Another reality that should be discussed is the fact that the vast majority of people cannot tell the difference between diamonds unless the diamond is one of clearly inferior quality. Frankly, the average individual cannot distinguish between, for example, an F, VS1 versus an H, SI2 diamond. The naked eye simply cannot easily distinguish differences in diamond quality. Even using a loupe (the magnifying instrument used by diamontologists and jewelers) does not provide much help to the untrained eye.
It is no secret that those of us in the diamond industry typically make more money on diamonds of higher quality. If we can sell a diamond engagement ring of the highest possible quality and a relatively large size, our profits are enhanced. So why do we address this topic with such candor? We believe it is important to inform you of the challenges you could encounter when buying a diamond.
We firmly believe that too many diamond buyers overpay by caring too much about the quality and not enough about the size of the stone or by getting bad advice. Certainly we offer diamonds of the highest cut, color and clarity rating, but when we provide advice to clients we frankly do our best to provide the largest diamond of good quality at the lowest possible price. We do this because the vast majority of today's diamond engagement ring buyers want more diamond for their money.
When buying a diamond engagement ring, perhaps the most important thing to keep in mind is that you, or the recipient of the ring, must feel good about the ring that is purchased. Far too often a diamond ring buyer walks into a retail jewelry store only to be sold something that really does not meet their initial expectations. Once a sales person starts talking about the various alternatives available, it can become overwhelming and confusing for the buyer.
When shopping for your diamond engagement ring, diamond wedding ring or loose diamond, try to keep these tips in mind:
- Set your budget based on what you can reasonably afford to spend and then stick to that budget. Avoid letting a sales person persuade you to overspend.
- Understand the cut, color and clarity ratings for diamonds and then establish a range of values for each that you want to buy. For example, perhaps you will look at cuts ranging from good to excellent, color ranging from F to I and clarity ranging from VS2 to SI2. Doing this allows you a broad range of diamonds to consider and helps keep you from being "oversold".
- Research the shapes available. By far the most popular shape is round followed by princess. If you are interested only in round shapes, for example, that will help narrow your search. But above all, choose a diamond engagement ring that you like and not something that you feel pressured to buy.